SGM LT-100 Creates Ultimate Chandelier Effect

Tuesday, June 18, 2013


The question of whether a chandelier lights up or lights down was answered at this year’s Mobile World Congress 25-28 February; it does neither. The 3D chandelier consisting of SGM LT-100 lights in a full 360 degree angle.

Static Light Company Ltd. is enthusiastic about their stock of the SGM LT-100s, which they have recently acquired through UK based SGM distributor A.C. Entertainment Technologies Ltd. Andy Mama of Static Light Company states, “I was looking for a product that could do something like a 360 degree viewable angle convincingly” and with the LT-100 graphic tube he found the right product with numerous installation possibilities.

MWC 2013 was held in the Mobile World Capital Barcelona at their new venture, Fira Gran Vía, with more than 72,000 attendees from 200 countries. The brand experience agency, Jack Morton Worldwide’s creative Julien Le Bas had envisaged an almost walk-through interactive installation for the stand of one of the leading international communications companies, Ooredoo. When Andy Mama researched viability of products on the market, he selected the LT-100 as the no. 1 choice and proposed it to lighting designer Ross Corbett, who created the chandelier in detail.

Static Light Company is known for providing innovative solutions as a specialist ‘Daylight’ technology supplier.  “This project was fun and allowed us to introduce a technology that was previously unseen in such a corporate trade show environment. I was thrilled with the response from all that saw it”, says Andy Mama.

The effect as a 360 degree decorative main feature allowing for colour-changing and low-res media was fully achieved with the SGM LT-100. The concentric circle design of the LT-100 was suspended from a 3m black disc with each LED tube in different height. A suitable box truss was used to carry and conceal all power supplies and cables, allowing for the tubes to be raised and lowered independently of the main truss, however, “it turned out that this was hardly necessary, as the SGM kit [LT-100 and SGM extension cables] performed exceptionally reliably; it went up and stayed up”, Andy Mama comments.

The LT-100 LED tubes have now been returned safely to Static Light Company, who are repacking the units for another feature at Milan Furniture Fair. The project at MWC was a success resulting in several verbal confirmations from lighting designers wanting to work with the LT-100. As for Static Light Company’s first experience with the LT-100, they are amazed. Knowing the SGM product range from years back, Andy Mama claims that the products are “solid as a rock”. The LT-100 proved no exception to him, “they work, solid as a rock too”.

SGM Light A/S · Sommervej 23 · 8210 Aarhus V · Denmark · Phone: +45 70 20 74 00 · E·mail: info@sgmlight.com