In 2010 an innovative new Danish music festival came into being. Related to two of Germany’s largest festivals, Hurricane Festival and Southside Festival, NorthSide quickly expanded from a one-day event to a three-day music celebration with an intriguing mixture of Danish and international bands and artists.
This year Nick Cave & The Bad Seeds, Passenger and Ellie Goulding are just some of the names performing on the stage at NorthSide Festival from June 14 to 16.
SGM will be supporting NorthSide with a large number of LED products. The powerful SGM P-5 wash light will illuminate entrances and areas outside the festival site, while both entrances and tents are fringed with SixPack LED blinders.
The small but effect-rich LED domes (LD-5), will be mounted, with nearly 1000 pieces forming a large ‘Hollywood-style’ NorthSide sign, designed to leave a dazzling impression on visitors.
“Supporting this local initiative, which figuratively speaking lies right in our own backyard, is certainly something we wish to be part of. In cooperation with some excellent lighting designers we have come up with a great concept, which we believe can help enhance NorthSide as the unique festival it is,” says CEO of SGM, Peter Johansen.
The use of LED light is very much in accordance with NorthSide’s focus on sustainability within energy consumption as well as merchandise, food and beverages. The organisers of this festival strive to achieve a zero CO2 level in the near future with initiatives such as organic, decomposable beer cups and low consumption LED light.
Production Manager of NorthSide, Jesper Philbert, has been working closely with SGM. “We are pleased to cooperate with SGM for NorthSide Festival 2013. SGM will supply LED products for illuminating all our large canopies and their profile fits perfectly with our own on sustainability; their LED products will allow us to obtain a much less energy intensive lighting than had we used conventional lamps,” comments Jesper Philbert.