In the short time since taking on the Polish distributorship, Prolight has established the SGM brand as a real tour de force in a variety of applications.
This success has more than justified the faith invested by the company’s sales and marketing manager, Rafal Rzeczkowski when his attention was arrested by the Danish company’s vibrant stand at last September’s PLASA Show in London.
“We were looking for a well designed, innovative LED fixture and SGM was the natural solution,” he said, noting that the regenerated company was a far cry from the original low end brand. Two months later their distributor status was confirmed, coinciding with their move to an enlarged facility outside Warsaw.
Prolight has built an enviable reputation in the automated lighting market. As a wholesaler, project management company, installer and system integrator in the entertainment, theatre and architectural sectors, they operate a discerning policy. But they could immediately see the value SGM would add to their portfolio.
“SGM offers excellent design, amazing quality and innovative technologies — all combined into a series of unique LED-based tools that would extend lighting designer’ creativity,” states Rafal. “This was our key point of interest.”
They wasted no time in telling the rental market about their new acquisition, quickly moving 50 x X-5 white strobes onto a New Year TV Show and 100 x SP-6 SixPacks to a TV popular game show via the pre-eminent TSE. Along with e-Rental (TSE’s internet rental company) and Groda, these have been first Polish adopters of the ‘new SGM’ experience.
With sales and technical support from SGM area manager, David James Forster, Rafal is delighted with the flexibility shown to meet customer demands, as Prolight demonstrates the unique features of key products like X-5, SP-6, P-5 and pixel-based LB-100 in its new showroom.
With SGM as a vehicle they are now projecting beyond traditional markets, into architectural (and other niche markets), with products like the P-5 and are new line of SGM interactive LED Shop Lighting.
And with their newly expanded offices, showroom, warehouse and service centre Prolight believe they are well equipped to take on future challenges.