The company was set up by former DJ Kalle Nordling and his brother in the west coast city of Pori back in 2004.
Among the effects Kalle has recently added to Äänirasia’s rental inventory has been SGM’s LB-100 LED Balls which recently made an intense impact at the privately owned Bar Kino in Pori, with Äänirasia providing DJ’s and technology for the White Party.
Credit for the inspired SGM LED curtain design goes to Yrjö Nordling and Äänirasia’s head of lighting design, Olli Männistö. The feature, which proved a perfect complement for the high-octane electronic dance music, was controlled and pixel mapped with Chamsys MagicQ via a router and a Work DMX-NET 8 (although they have since transferred to a Madrix server solution).
“The owners were thrilled with the impact the SGM LED Balls created,” said Kalle. “We are fairly confident that we will soon be installing further curtains in their units.”
Kalle Nordling had originally been introduced to the effect by Timo Kunnas at Noretron, SGM’s Finnish distributor. “We watched all the available videos about that product and Timo also gave us a quick demo, after which we were totally convinced.”
In addition to the 72 LB-100 strings, Äänirasia purchased four TLD-612 touring pixel drivers and two X-5 white strobes — but as interest builds in the LED curtain they are confident of expanding their inventory further. At the same time Kalle also sees an opportunity to replace his present blinder bars with some of SGM’s SP-6 ‘Six Packs’ for outdoor events.
But currently all interest is in the potential of the curtain as a high-impact backdrop. Already the company is setting out to provide further exposure via other dance events they have planned in Finnish cities such as Tampere, Lahti, and Jyväskylä.