LP-700 for ‘Inside Out’ installation

Wednesday, June 11, 2014

As part of the “by Light” project in Malmö, Sweden, Bo Andersson and Johan Moritz created the idea and artwork for a special installation on one of the city roundabouts in 2004. Now came the time to renovate the installation and Moritz called upon SGM to deliver the LED lighting.

Johan Moritz

Johan Moritz

Mikael Uddh from SGM Sweden suggested the LP-700 LED Pix as best fit for purpose, and so the installation comprised 20 cabinets with three LP-700 strings in each (a single string incorporates 56 RGB LED pixels in a chain measuring 6.75 meter and provides a pixel pitch of 120mm).

The concept for this installation is based on a scene from the famous book ‘The Hitchhiker’s Guide to the Galaxy’ by Douglas Adams, where a man builds in a four-walled house turned inside out. Thus the door that people would be inclined to take into the house opens into a lawn with benches and pedestrian pathways.

Mikael Uddh informs: “The LP-700s were pre-mounted on customised plastic frames to fit the original design of the cabinets. The frames were also prepared with DC power supply and an ArtNet node to translate the ArtNet DMX into three universes of DMX to the LP-700.”

Live Media Group was the local contractor who handled the mounting and installation of the show controller feeding ArtNet to DMX, as well as all cabling.

Johan Moritz, who acted as part artist, part lighting designer, employed by the City of Malmö, is more than satisfied with the impact created by SGM’s LP-700. “It seems to be a stable product that delivers the quality the City of Malmö was seeking. It also fulfills the resolution in accordance with this task – at a reasonable price”, he adds.

The idea for this installation was to create a meeting place within the urban area, and Moritz is satisfied with both the result and the local residents’ appreciation of the artwork. “With this installation we have tried to represent the make-up of the inhabitants of Malmö in a both relaxing and contemplative way,” he states.

This installation is fully operational every day of the year (during the dark hours) – adding up to approximately 4,200 hours a year of operation.

SGM Light A/S · Sommervej 23 · 8210 Aarhus V · Denmark · Phone: +45 70 20 74 00 · E·mail: info@sgmlight.com