SGM brings Cambridge e-Luminate Festival to life

Monday, March 16, 2015

SGM were again one of the major sponsors at the third e-Luminate Cambridge Festival — occupying two iconic sites, St John's College Tower and King's College Chapel, and bringing them to life with their powerful IP65-rated LED fixtures.

While Jack Beccegato from Zero Kb designed the set piece for King's College Chapel, Daniel Kirby from SGM UK created the concept for the St John's College Tower lighting. Six G-Spots were used by Beccegato to illuminate the front of the Chapel, while the St. John’s Tower was animated with the stunning use of 11 P-5 RGBW wash lights.

Also playing a central role in the Festival was SGM customer, Hawthorn, under the coordination of the company’s Cambridge based head of sales and marketing, Rachel Waterfield. Hawthorn also supplied all the power and rigging for the SGM lights.

The Festival, co-founded by Alessandra Caggiano and Hugh Parnell in 2012, was a key event in the celebration of the United Nations International Year of Light — and according to Caggiano, the event’s director/curator, was their most successful event to date.

"It was really exciting to work with SGM again on two of Cambridge's most iconic buildings,” she said, adding that this year is the 500th Anniversary of King's College Chapel. “’Kinetic’ was the theme of the Festival and SGM’s range was able to achieve really difficult heights and create movement  — for instance on the monumental limestone of the Chapel.”

The Festival organisers had also particularly requested a lively lighting choreography to celebrate the amazing St John's Tower. “This is such an imposing building, visible from almost anywhere in Cambridge; lighting it up with the SGM fixtures immediately changed the landscape of our city," Ms. Caggiano continued.

Following the great success of last year’s event, the Dark Concert also returned as part of the event’s closing ceremony. The one-hour acoustic concert was again performed in darkness with just a single candle for illumination.

In closing, Alessandra Caggiano stated, “We hope to develop the festival year on year so that it becomes an eagerly-awaited event in the Cambridge calendar.”

And Ian Kirby, who heads SGM UK, added, “We have already made a commitment to support next year’s festival where we are hoping to create something even bigger and better.”

Photos: ©Lucinda Price

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