In the city of Antwerp, in Belgium, lies the luxurious shopping street Meir, connecting the town hall with the central station. Bringing in the highest rents of any street in Belgium and known to be the most expensive shopping street in the Benelux, Meir embraces the monumental department store, the Inno building consisting of two units dating back to 1901 and 1903.
REDEVCO, one of the largest investors in European retail property, recently carried out the restoration of this architectural heritage of Flanders. For the celebration of the completion of this considerable project, a special event was held in December putting the spotlight on the façade through an astonishing light show accompanied by a contemporary musical selection.
CST Production was commissioned by event management company Fabulous Moment to lead the lighting design and production supply. Lighting designer and owner of CST Production, Christian Stenuit, explains: “The aim was to create a strong visual signal — to magnify the building, to enhance the building’s architecture in general and to reinforce the visibility and beauty of the architectural and decorative features.”
Inno building’s façade stands 100m in width and 23m in height with three roof domes from 25m up to 47m, while including several architectural dimensions such as statues, pediments, vertical sections and symbols. With the objective of ensuring a lighting installation invisible to the outdoor spectator perspective, the lighting designer selected equipment consisting of SGM LED products. According to Stenuit these luminaires checked all the boxes: most effective and reliable tools, resistant to extreme weather conditions, advanced low-power and high-performance devices, impressive output and high-quality colour mixing, good ergonomic character and wireless integrated fixtures.
Installing 158 SGM LED luminaires
Thus, 20 G-Spot moving heads, 108 P-5 wash lights, 8 Q-7 and 22 Q-2 flood/blind/strobe lights were deployed in this magnificent display of light, which took place in the cold Flemish winter. “We have been experiencing extreme weather conditions during the whole production process, so the IP65 rating of the SGM fixtures has been crucial for the light show,” says Stenuit.
16 G-Spots were suspended on vertical truss attached to the public lighting poles projecting onto the façade utilising seven different customised gobos, while another four units enhanced the highest architectural features from the rooftop.
Spread across the four floors of the building, 84 P-5s of both 15˚ and 43˚ beam angles illuminated the façade; 24 of the same units accomplished the task from the three roof domes; six Q-7 lit specific areas calling for a large aperture angle on the third floor; two of the same units lit the interior of the dungeon of the main dome; and finally 22 of the smaller Q-2 illuminated the several small architectural elements.
“The Q-2 is a powerful and versatile tool with top-of-class ergonomics,” says Stenuit about this recent addition to the SGM product portfolio. Weighing only 6 kg, the Q-2 demonstrates a very small and robust chassis, however, with an output of 12,000 lumens and an efficacy of 60 lumen per watt, it offers a wide flood of flicker-free coloured light.
Adding the G-Spot to his design was for Stenuit an obvious choice. “It is the only IP65 spot luminaire on the market,” he affirms.
Public interest was high on this winter night in December as not only were 300 of REDEVCO’s invited guests present but also the 500,000 citizens of Antwerp were able to witness the façade of Inno building, brought to life in Stenuit’s creation of several architectural dimensions.
Photos: © Alain Dereymaecker