Business Park Becomes Benchmark with SGM Illumination

Monday, November 09, 2015

Parshwanath 1


Lighting designer and founder of Brainwave Designs, Mr. Sushant Surve, was recently tasked with a challenging fixed façade installation in Ahmedabad, India, for owner of the Parshwanath Business Park, Mr. Rushabh Patel. As his tools to solve the task at hand, he selected the SGM G-Spot moving head and the SGM Q-7 RGBW flood blind strobe.

Sushant Surve came up with a concept of creating an illusion of making the fins of the building move during night to enhance the architecture. He explains: “We were looking to wash the complete façade with flawless colour changing and various animations to make the building look different and fresh every time someone looks at it. The main challenge was to swathe the entire façade of 2500sq m from a distance of 8 meters. And as the complete building façade has fins coming out and going in, the challenge was to create perfect angles without spilling light inside of the building.”

Deploying the powerful SGM LED luminaires, he managed to achieve the desired effect with a low quantity of two G-Spots and four Q-7s. “We always considered using LED fixtures, as their high lumens and low power consumption helped us to achieve our intent with just six fixtures, which ultimately resulted in less wiring and less maintenance,” Sushant informs.

SGM’s dealer in India, Lightlabs, programmed the system as per the client’s requirements using a DMX controller. The main challenge for the team challenge was to achieve the exact focus zoom values (coordinates) of the G-Spot with the two fixtures as both were not equidistant from the façade.

One G-Spot and two Q-7s were installed at each two corners of the building façade, fixed on poles.


Outstanding technical features
Both the designer and Lightlabs’ team agree that the SGM products were the best equipment available on the market. Sushant states: “The main reason to select the G-Spot was for its flexibility. It is the only IP65 rated RGBY LED moving head spot with numerous revolutionary functionalities; its features like colour change along with animation, zoom in zoom out, 17,000 lumens, colour temperature from 2000K to 10000K, pan tilt 540 degree to 270 degree, etc. With this moving head I can flawlessly transmit colours with animation. Along with it, the Q-7 added more value because of its features like wireless DMX control, 28,000 lumens, wide flood, strobe, etc.”

Lightlabs add a line of features they greatly appreciated when programming the G-Spot: prismatic and iris effect, open-close pulse effect and rotation and shake of gobo. “We loved to be able to achieve anything and everything with different permutations and combinations of these attributes,” they say. For the Q-7, they valued especially its rainbow effect, hue snap and open-close pulse and strobe effect.

With these many options for constantly renewing the visual look of the façade, the two specialist companies accomplished multiple goals. “As a designer the main intent was to achieve the determined concept into modest budget without sacrificing the design intent. We wanted to create a rhythm while lighting the façade, and the G-Spot provided this dynamism. At the same time, the building has now become a benchmark in Ahmedabad. And it has become talk of the town across India, which is known as the land of spirituality and philosophy, where a façade of any building demands the versatility around it. The SGM product is a perfect solution to implement the same,” Sushant proudly explains.

The positive feedback has reinforced the significance of this installation. “It was a great footprint for BEPS/Lightlabs and the SGM brand to enter the Ahmedabad market and feedback from different lighting designers and architects has been awesome. They have shown a real interest to use the SGM products in their future project to achieve different ideas in reality,” the Lightlabs team reports. They see much potential for SGM in the Indian market.

Appreciative of the performance of the SGM luminaires as well as the support he received from the SGM team, Sushant now enjoys the fruit of a full realization of his design intent. “As a lighting designer you can only create magic and think out of box if the client is 100% with you. In this case, although we came up with an innovative concept, it would not have been possible without Mr. Rushabh’s constant support,” he concludes.


Mr Rushabh Patel                 Mr Sushant Surve

Mr. Rushabh Patel                              Mr. Sushant Surve

SGM Light A/S · Sommervej 23 · 8210 Aarhus V · Denmark · Phone: +45 70 20 74 00 · E·mail: