An SGM LT-200 3D LED light installation has provided an immersive, interactive Fountain of Youth digital waterfall of light for customers at the new TRYANO store in Yas Mall, situated on Abu Dhabi’s fashionable Yas Island.
The 30 LT-200 (2-metre) 3D pixel rods were specified by Kevin Palmer of Kin Design, who conceived the idea for the permanent installation with fellow design group, HMKM. Palmer had first discovered the SGM rods when designing a moving ticker board for FCC’s new Urban Innovation Centre in central London, passing lo-res messaging along the length of the pelmet. He immediately knew they would be ideal for this project — the fact that the application could not have been more different demonstrated the versatility of the product.
Made from a series of mirrored LED light columns, forming a 3-metre high cylindrical drum, the ‘fountain’ constantly flows with a magical pulsing stream of light, taking inspiration from the beautiful French garden fountains of Louis XIV.
As a visitor approaches, their silhouette is captured by a series of 3D infra-red cameras; the fountain then reflects their form in light, as though in a digital mirror. As the visitor moves around the fountain, the lights follow them, pulsing to their movements and gestures. The lights are further reflected within the fountain's internal mirrors, and refracted in an outer ring of polished steel fins, creating a truly immersive and interactive digital sculpture.
Opened by luxury retail specialist Chalhoub Group, TRYANO is a specialist, 20,000sqm store whose arrival coincides with the first anniversary of the opening of Yas Mall.
Said Kin Design’s MD, Kevin Palmer, who has worked cooperatively with HMKM on previous projects, “We came up with the concept for the Fountain Of Youth having used SGM's LED light rods in our project for FCC. We worked with SGM to plan out the best product for what we wanted to achieve, and we worked together on the layout of the tubes and the DMX control.
“This gave us the ability to create a lo-res screen, which coupled with the two way mirrors, gave the impression of an infinite reflection and infinite number of tubes, even though we only used 30. The fact that it responds to the user's presence was key to the success of the piece.
“Using bespoke software for the Kinect Camera, coupled with Madrix lighting control and Lumix 8 drivers, we were able to achieve the results they were seeking.”
A further illusion was created by the fact that 2-metre long LT-200s filled a space required to be 3m high by staggering the position of the tubes to cover the area. “This, combined with the lighting effects and 2-way mirrors, rendered the ‘staggering’ of the tubes invisible and has created the impression that the entire height is filled with LED lights.”
In conclusion he confirms that the client is delighted with the effect and what the installation adds in terms of an enhanced shopping experience. “Shoppers in the space are coming to TRYANO — not just to make purchases but to be entertained. This installation brings a sense of digital art to the store.”
ABOUT CHALHOUB GROUP:
The Chalhoub Group has been the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and communication based in Dubai, the Group has become a major player in the beauty, fashion and gift sectors regionally.
TRYANO is Chalhoub Group’s latest specialty store, located in Yas Mall and dedicated to three categories. It caters to the dreams and aspirations of the local customers, in addition to those visiting the island. This 20,000 square metre shopping heaven hosts one of the largest varieties of beauty, bags, and children’s products in the UAE. The store also offers numerous bespoke services and is house to the iconic La Pâtisserie des Rêves.