A very successful Palm Expo show has just taken place in Beijing’s China International Exhibition Centre. SGM exhibited a selection from the vast product portfolio in cooperation with Sanecore (IAG Group) – new SGM distributor for China, Macao, Hong Kong and Taiwan.
A lot of both old and new friends and visited the well-equipped booth and stopped by to meet the team and SGM CEO, Peter Johansen, who was also present during the exhibition. Johansen said:
“This successful trade show collaboration between SGM and Sanecore marks the beginning of what will hopefully become a long and equally successful future cooperation. All in all a very successful kickoff on our strategy to conquer the Chinese and Southeast Asian markets.”
While in recent years, Sanecore (IAG Group) has primarily concentrated on audio, the company is no stranger to the lighting industry as the working relationship between Michael Chang, President of Sanecore (IAG Group) and Peter Johansen goes back to the nineties. Chang said:
“We are extremely pleased to be back in the lighting business and especially as a partner of SGM. We look forward to more successful experiences in the future with SGM.”
To reinforce SGM’s position in the Southeast Asian Markets, Sanecore (IAG Group) has brought on a local expert in lighting technology and solutions, Louis Chen. Chen has previously been employed with Kupo and has an extensive knowledge about SGM and the SGM product portfolio.