SGM Announces a New Exclusive Partnership with ULA Group

Wednesday, January 24, 2018

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SGM is very excited to announce a new partnership with ULA Group for distribution in Australia and New Zealand. 

As a global industry leaders for providing innovative, reliable, durable, and engaging lighting technology across all spectrums, ULA Group has a great experience within Professional Lighting, LED Screen Technology, Architectural Lighting and Visual Media. 

Cuono Biviano, MD of ULA Group comments: “We are extremely proud of our new partnership with SGM, which came just in the right time when our company is growing and expanding into new market segments. The SGM products are of a superb quality, incorporating ground-breaking technology which makes them unique and a perfect fit for both entertainment and architectural lighting markets. The core values that ULA Group has been built upon align with those that SGM proudly represent throughout their business practice. We are very excited to be able to partner exclusively with SGM in Australia and New Zealand and to help grow their network globally.”

Peter Johansen, CEO of SGM, states: “I have known Cuono Biviano since the early ‘90s, and I have been looking for the right partner capable of representing SGM, having the technical skills and qualifications to market a high-tech brand. I am happy to re-establish these old ties, and I foresee that combining forces between ULA Group and SGM will definitely bring great value for Australia’s and New Zealand’s market, leading us to reclaim the growth potential of this region.”

With offices in Queensland, New South Wales, Victoria and on New Zealand, ULA Group is well-geared to work closely with their clients both in their proximity and throughout all stages of a project. Their portfolio includes visual enhancement to the most prominent and iconic structures, buildings, entertainment venues, performances and multi-faced engineering projects, worldwide.

The ULA Group will announce the dates for the official SGM product launch events in their Australian and New Zealand facilities in upcoming weeks!

SGM Light A/S · Sommervej 23 · 8210 Aarhus V · Denmark · Phone: +45 70 20 74 00 · E·mail: info@sgmlight.com