SGM lighting on RAGNAROCK Museum nominated for Danish Lighting Award

RAGNAROCK, the Danish museum for pop, rock and youth culture, opened its doors to the public in April 2016. The museum’s gold-studded facade, the red carpet runway and the lobby are exclusively equipped with SGM lighting fixtures and these installations have just been nominated for the prestigious Danish Lighting Award 2016.

From the very beginning, lighting was meant to be an essential part of the architecture and the visual expression for the RAGNAROCK Museum. RAGNAROCK wanted to use lighting as a medium and as a means of communication to support the activities and the overall purpose of the museum.

Lena Bruun, Chief of Development at RAGNAROCK, explained:
“We wanted lighting to almost speak for itself and to send a signal of life, openness and transparency. We envisioned that it would connect by-passers with the museum and give them an experience – even after opening hours.”

In the initial stages, the plan was to implement a media facade but when Lighting Designer Jesper Kongshaug became part of the project, he presented an alternative to covering up the beautiful facade and instead enhance it with lighting. The facade is made up of a shell of golden studs – almost resembling pyramids, which to a lighting designer offers many creative options. Kongshaug explained:
“It makes a lot of sense to utilize the structures in the facade and to play with the lighting to create different textures and ambiences to suit different occasions. The building itself is very expressive and changes appearance with the changes in daylight, and with the right lighting, you can create dramatic effects.”

The team tried out different lights from various manufacturers and ended up choosing P-5s and P-2s to light up the facade. Kasper Stouenborg. Programmer and AV Consultant, said:
“To us, it was all-important to work with a manufacturer with a portfolio of powerful fixtures that would also be able to sustain throughout all four seasons of the Danish weather. This, and the fact that we liked SGM’s attitude and visions, led us to form a collaboration with them on this project. As an added bonus, we have not experienced a single break-down of the fixtures, which is a pleasant and welcome surprise.”

The angles in which the P-2s and P-5s have been placed all around the building, contribute to emphasising the pyramid-shapes that cover the entire facade. Stouenborg elaborated:
“Because of the metallic surface of the facade, with lighting you can make the building appear as if it was made by silver, gold, bronze and other metals.”
On the square in front of the building, the red carpet starts and works its way into the lobby of the museum. The square is lit up by eight G-Spots to give visitors a true red carpet experience and welcome them to the museum as if they were rockstars. Furthermore, the G-Spots also enhance the elements surrounding the square and the red carpet, such as park benches, flower beds and interactive installations.

Moving inside to the lobby via the red carpet runway, 24 G-1 Washes ensure a bright welcome to visitors. The lobby space serves multiple purposes, both as a gift shop, a concert hall and and event space, so a flexible and easy programmable lighting solution was needed. Kongshaug was given a chance to test SGM’s G-1 Wash fixtures, before they had even been released, and thought they were great fixtures:
“We needed fixtures that would serve both as retail lights and as show lights for events and special occasions. We found that in the G-1 Wash and to me it was extra special to specify a light, which hadn’t hit the market yet.”

The museum is situated in the Danish city of Roskilde, also known for its acclaimed annual festival, and is part of an area called Musicon. The municipality of Roskilde has a bigger plan for lighting in the area, and RAGNAROCK’s exterior lighting is physically connected to the lighting system of the entire area, so that potentially the lighting for the whole area could be designed and controlled as a whole.

Bruun concluded:
“We couldn’t have dreamed of a better lighting solution. The fact that lighting was part of the plan all the way through has contributed to a very coherent result, where all the elements come together to support RAGNAROCK’s activities and purpose.”

The Committee on the Danish Lighting Award said about the project:
“With moving heads, gobo projections and flashy colors, the lighting communicates the content and theme of the place in a wild and yet poetic manner.“

The winner will be announced in January 2017.

SGM equipment
G-1 Wash, 24 pcs.
G-Spot, 8 pcs.
P-5, 8 pcs.
P-2, 8 pcs.


Jesper Kongshaug, Lighting Designer
Kasper Stouenborg, Programmer and AV consultant

Photography credit
Museumskoncernen ROMU

About The Danish Lighting Award
The Danish Lighting Award started in 2008. The award is instituted by The Danish Lighting Center with a goal of focusing on and rewarding projects revolving around creating good lighting for humankind. 

RAGNAROCK is Denmark’s new national contemporary museum and cultural greenhouse in Roskilde. Centered around the music, the museum tells the story about the youth culture and the musical eras from the 1950’s and up until today. Through the years, the music has been the speaker of the youth and has created the foundation for various political views, technologies, linguistic trends, media and fashion. The museum is both a museum and a cultural greenhouse with exhibition facilities, music scenes, archive and teaching/research facilities. RAGNAROCK is a living contemporary museum with an ambitious event programme, a café, an exciting museum shop and various special exhibitions. RAGNAROCK is part of the Museum Organization ROMU

About SGM
Originally founded in 1975, SGM has over 40 years of experience in designing and producing lighting technology. Highly specialized in LED and IP65-rated lighting solutions, SGM has embarked on a journey to become the world’s leading manufacturer of LED lighting. With a constantly growing, highly qualified distributor network and branded subsidiaries around the world, SGM has established a strong global presence, while its product innovations, such as the iconic P-5 wash light and the G-Spot and G-1 Beam LED moving heads, have truly revolutionized the lighting industry.

SGM Light A/S · Sommervej 23 · 8210 Aarhus V · Denmark · Phone: +45 70 20 74 00 · E·mail: