Golden Gramophone

Established by Russian Radio in 1996, the Golden Gramophone Award is the most prestigious music award show in the country. 

Rental company Euroshow played the leading role developing a design for 15th annual event, conceived by the company’s Alena Morozova.

Incorporated in the set were no fewer than 480 strings of SGM’s pixel product, the LB-100 LED balls. Each string contains seven semi-transparent balls with a sphere of 28mm and a pixel pitch of 120mm viewable in 360˚, creating alluring 3D graphic displays. 

The 7,000 people who attended this year’s Golden Gramophone were able to appreciate the lighting design of Dmitrii Shmelikov and Aleksej Evstifeev operating the SGM LB-100 via a grandMA full-size desk.

“The SGM LB-100 LED balls were chosen as the only equipment on the market that would allow such an elegant and airy decoration. The flexibility of the system and the possibilities of its programming and management provide a wide scope of creativity,” says Alexandr Blednykh, director of Euroshow.

Rental company Euroshow sees the clear advantages in deploying LED solutions for its installations. States Alexandr Blednykh: “LED is modern, colourful, compact and cost-effective!” Therefore, the LB-100 has quickly proven to be a favourite product in his stock. “On all projects where we use the LB-100, expectations are met and we are extremely satisfied.” He adds that the ease and the usability of the pixel product as well as its originality are key factors in selecting it for shows and events. 

SGM Light A/S · Sommervej 23 · 8210 Aarhus V · Denmark · Phone: +45 70 20 74 00 · E·mail: