From presentation mode to flight mode to…WOW mode. “This just might be the ultimate riding machine.” Accompanied by superior lighting, of course.
Cutting-edge LED lighting technology was installed inside the very limited space of a Boeing 777F to create the appropriate wow-effect for the car of the future. Including 20 pieces of SGM’s P-2.
For an early view of BMW’s next generation of forward-looking vehicles, the company installed a prototype in a 777F Boeing aircraft, surrounded by a line-up of leading lighting and sound technology. Hitting Munich, New York, San Francisco, and Beijing in just five days, planning was extremely important - not to mention that the crew had to consider frequency coordination as it was extremely important to not interfere with the radio traffic.