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LEIF ORKELBOG-ANDRESEN JOINS AS GLOBAL SALES DIRECTOR

SGM Lighting is excited to announce the appointment of Leif Orkelbog-Andresen as its new Global Sales Director. With over 16 years of experience in sales and business development within the architectural lighting industry, Leif brings exceptional expertise and a deep understanding of market dynamics that will drive SGM’s ambitious global growth strategy.

Leif’s appointment comes at a defining time for SGM, following its acquisition by Golden Sea, a global leading lighting manufacturer. By combining Golden Sea’s unparalleled manufacturing power with SGM's advanced R&D, testing, and production facilities in Denmark, the SGM brand and legacy are uniquely positioned to deliver innovative lighting solutions tailored to the evolving demands of both the architectural and entertainment industries.

SGM LIGHT

“We are thrilled to welcome Leif to the SGM family,” said Chris Agius Ferrante, CEO of SGM Lighting ApS. "His extensive industry connections, coupled with his strategic vision and experience from leading companies like Martin Professional, Barco, and LEGO, align perfectly with our growth ambitions. We are confident that his leadership in sales, marketing, and product development support will strengthen our partnerships with top-tier industry profiles and expand our global footprint.”

Leif joins SGM from Martin Professional, where he successfully led impactful sales initiatives and built a robust network within the architectural lighting design community. Complementing this practical expertise, Leif holds a master’s degree in business development from Copenhagen Business School, with a thesis focusing on global expansion in architectural lighting—insights that align seamlessly with SGM’s vision.

As Global Sales Director, Leif will oversee both sales and marketing strategy, ensuring a unified and customer-centric approach that enhances SGM’s global market presence. His strong relationships with premium system integrators and architectural lighting designers are expected to play a crucial role in driving the company’s growth and expanding its reach into high-profile architectural, entertainment, and commercial projects.

"SGM has long been recognized as a pioneer in technological innovation,” said Leif Orkelbog-Andresen. “I am honored to join the team and look forward to building on this legacy. By combining SGM’s creative vision with Golden Sea’s exceptional resources, we have a unique opportunity to set new standards in the industry and deliver impactful solutions that inspire and amaze.”

Additionally, Leif will collaborate with the senior leadership team to recruit and develop talent, ensuring that SGM continues to meet the evolving demands of the lighting market. His appointment marks another step forward in SGM’s mission to deliver groundbreaking lighting solutions that combine creativity, performance, and durability.