SGM welcomes Tony Magaña and Chris Barker


To strengthen the company’s sales activities in Latin America, SGM Light is happy to announce that Tony Magaña has joined the company as Sales Director for Latin America. Meanwhile, Chris Barker has been appointed as Specifications Manager for Installs in the USA. 


Latin America has long been important for SGM and by hiring Tony Magaña the company hopes to support this key region better. With more than 20 years of experience in the entertainment industry, Tony will be a fantastic addition to the SGM Team. “I’m returning to my roots – lighting. And what better way of doing that, than joining SGM Light, a company with great values and convictions. This is an exciting challenge and I’m looking forward to be a part of this new chapter of SGM Light,” says Tony.


Mikkel Falk, CSO, SGM, says, “Thanks to Tony’s many years of experience in our field, it will be easy for him to connect with customers and partners alike. At SGM, we want to be able to talk eye to eye with the experts and professionals in the lighting industry, so we’re glad that he decided to join the team. He will play an important part in growing our business in Latin America in the coming years.”


Tony Magaña is based in Texas, USA, but will travel in Latin America extensively. If you would like to get in touch with him, you can email at [email protected] or call at +1 (512) 947-5768.



The Team in North America is also growing



Adding another layer of success to our quality efforts will be Chris Barker. He’s been appointed as Specifications Manager for Installs at SGM USA. In this newly created role, Chris will be reporting directly to Doug Tuttrup, VP of Sales for Installs, and working with the permanent installation team, bringing energy, experience and passion to assist consultants, integrators, representatives, and specifiers in bringing designs and projects to life.


Filippo Frigeri, Managing Director, says, “SGM is growing at a tremendous rate in North America and Chris’s knowledge and skill in multiple industry facets makes him a great addition to our team. His experience in projects and design brings quick grasp of the customers vision with unparalleled support thorough out the process.”


Chris holds a Bachelor of Fine Arts degree in Lighting Design from The Theatre School at DePaul University. Before joining SGM, he worked as a project manager for a major architectural lighting firm in New York and themed entertainment lighting design firm in Chicago.  Prior to that, he held various positions as a manufacturer’s representative and an industry-leading lighting manufacturer.


“I am so excited to join SGM to serve as another resource for the specification community in North America as we continue to grow,” said Chris. “I love the superior quality and unique technology on offer at SGM; it really enables our customers to innovate in architectural lighting both in and outdoors.”

Chris Barker is based in Chicago, IL, USA, If you would like to get in touch with him, you can email at [email protected] or call at +1 (434) 203-6080.