SGM Illuminates 2017 City of Culture

Various SGM fixtures used for the closing ceremony.

Jason Bruges Studio was commissioned to create a series of installations for the closing celebrations for Hull; the 2017 UK City of Culture. The project ran for over 2 months from December to January and featured multiple SGM products.

The S-4 gave us a bright source in small form factor with beautiful colour correction and dimming

Carlos Valente

Hull as City of Culture

The site specific installation used a specially choreographed interplay of light, shadow, and sound to guide people through  three areas around Hull's Old Town.

"We started the process with demos of just about every small footprint fixture that SGM makes, and ended up loving the light from the new S-4. It gave us a bright source in small form factor with beautiful colour correction and dimming,"  said Carlos Valente, who enjoyed the benefits of the powerful S-4 in this amazing installation.

"When Jason Bruges Studio approached me to design the lighting for this city wide installation that was to be outdoors during the winter months, I knew we needed SGM onboard," said the lighting designer, Carlos Valente behind the installation Where Do We Go from Here?. "Asides from the obvious low-power, IP rating, and bright factors, we also found the fixtures provided great lighting for camera with features to calibrate the LEDs Refresh rate."

Each installation featured a different configuration of repurposed industrial robots of varying sizes and at different levels, from ground to rooftop. The robots communicated through woven networks and acted as light guides, which created kinetic animations, resulting in the inquisitive acquaintance with the city. Some were pre-programmed, some were reactive and with a wide range of lighting effects, from beams to shadows to reflections, the robots animated and highlighted unseen places and encouraged people to see Hull in a new light.

"We ended up using the S-4 to take charge of the whole of the Trinity Square site, where 9 robots cooperated on choreographed kinetic compositions with an S-4 and a directional speaker mounted onto the end. This site was very poetic and immersive and we needed a source that could give us pleasant white tones, inviting the public to step in and enjoy the installation," explained Mr. Valente, who also expressed how he benefited from more than the products. "Not only have the SGM products been, in my experience, a sign of reliability, we have also got great support from the SGM UK team, who followed us all the way through the process."

Products used

The amazing installation featured the following SGM fixtures:
5   x SGM Q7
11 x SGM G Spot
9   x SGM S4
37 x SGM P5 (various degrees)


For this installation, the designer deployed products from our entertainment range similar to the products displayed below, which are POI versions with a higher IP-rating for permanent outdoor installations.


Closing celebrations for Hull as the 2017 UK City of Culture

Hull, United Kingdom

James Medcraft and Jason Bruges Studio

Renders, images, and drawings
Jason Bruges Studio

Planning and Design
Jason Bruges Studio


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