SGM P-5 White Wash Light for Volvo Design Center

P-5 W chosen to illuminate designer cars in Gothenburg

With its high output, yet compact design, the P-5 W packed with 44x10W cool white LEDs was the perfect high-performance luminaire for this fixed installation in Volvo Design Center in Sweden.

The P-5 W gives me a high output in a slim design. The choice was actually quite simple.

Mattias Oslak

P-5 W to illuminate Volvo Design Center in Gothenburg

Bright white light was required to show designer cars in Volvo Design Center in an aesthetically pleasing way. Therefore, the high-performance SGM P-5 white with 44x10W cool white LEDs was chosen for its striking bright output, perfect for the purpose.

When the car manufacturer Volvo needed perfect illumination for their Design Center in Gothenburg, they turned to full production company Primetec. Known for delivering turnkey solutions, and with a track record within temporary events and installations for Volco, Primetec felt confident to solve this task.

With full focus on the object being designer cars, lighting designer and project manager Mattias Oslak from Primetec chose the SGM P-5 white as his tool for this fixed installation. The P-5 W is a high-performance luminaire with 44x10W cool white LEDs offering a stunningly bright output of 33, 100 lumens with a 43° lens.

“We step into an environment where the ceiling is white, and we need equipment that is correct and able to blend in the best way. For this purpose, the SGM P-5 W really makes sense in every way,” said Oslak.

Color temperature was of high importance for the lighting designer in order to highlight the color and materials of the cars. Also, a low profile that could fit into the environment without taking focus was essential.

“The P-5 W gives me a high output in a slim design. I am able to dim the light and at the same time keep the color temperature, so the choice was actually quite simple, compared to conventional lights,” explained Oslak.

SGM manufactured 27 units, including barndoors, in custom color white housings for Volvo’s VIP showroom, perfectly accommodating the clean environment.

“After testing the fixture on site and getting a go on light output and light quality, we are really happy that we were also able to fulfill Volvo’s design requirements,” commented Mikael Uddh from SGM Nordic AB.

As the client was presented with the solution, they saw no alternative to the lamps from SGM, and subsequent feedback was positive.

“People are impressed that you can get as bright output from such compact equipment,” concluded Oslak.

Products used

Primetec deployed 27 P-5 W mounted with 4-way barndoors.


For this installation, the designer deployed products from our entertainment range similar to the products displayed below, which are POI versions with a higher IP-rating for permanent outdoor installations.


Volvo Design Center, Gothenburg

Planning and Design
Mattias Oslak, lighting designer and project manager at Primetec

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