New partnership sees the light

SGM Light A/S announces a new, exciting partnership with the Danish company Matrix that offers a variety of sound and light options. With this new collaboration, SGM Light’s customers in Denmark will enjoy a new and improved sales and service structure along with easier access to SGM’s wide range of weatherproof fixtures. It is the founder of Martin Professional, Peter Johansen who is now CEO at SGM Light A/S. 

“With Matrix as our sales partner here in Denmark, our customers will experience easier access to SGM’s products, and in general get all the benefits of Matrix’s service package. Our day-to-day focus is definitely targeted the big export markets; however, we also want to accommodate our home market, which will now be able to enjoy SGM demonstrations on several occasions.
We pride ourselves on developing what our customers don’t know they need. All products are made in-house, where our production is placed in one of the wings, which provides an incredible flexibility and adaptability", tells Peter Johansen.

Matrix SGM partnership

From left: Sales Manager Matrix - Urs Friis-Alstrup, CEO Matrix - Thomas Christensen, CEO SGM Light - Peter Johansen,  Sales Manager Matrix - Jakob Hansen

Thomas Christensen, CEO at Matrix also praises the partnership; “With the water and dust resistant products, SGM has a unique market placement, and we are thrilled to be able to add them to our product range. It is also an added bonus to be able to represent a brand that is both Danish and a technological frontrunner".

This new collaboration has been underway for several years, and both partners are excited to finally announce a partnership.

Next time Matrix will be able to demonstrate SGM’s wide range of lighting fixtures will be at the ProAV Expo in the Bella Center running from October 31 to November 1, 2018.