Consolidating a year of great co-operation between VCI (Video Cine Import) and SGM, it was announced at Prolight+Sound that the two companies have formed a solid alliance in the shape of brand exclusivity in the Spanish market.

Representing VCI, one of the leading Spanish companies within professional lighting for the entertainment and broadcast industry, was Fernando Baselga (General Director of VCI), Pedro Arrabal (SGM Brand Manager) and Agustí García (Project Manager of VCI).

Fernando Baselga states: 
“The signed agreement with SGM is essential for VCI. Our commercial strategy has been clear from the beginning; to be distributors of the best manufacturers worldwide. We have ensured enough resources to be able to provide the proper support and after-sales service. Today we are beginning to see very positive results; we really believe it is a short and long-term guarantee of success to work with a team led by Peter Johansen.”

Pedro Arrabal will be SGM Brand Manager. His technical insight combined with a long commercial experience and a profound understanding of the market demands makes him a strong collaborator and representative.

In words of recognition, Ben Díaz, area manager of Latin America, Spain and Portugal states:
“We have worked hard to find the right partner in a country as creative and with as much potential as Spain. VCI represents the high standard of professionalism, customer service and brand development that we have searched for, and we are very lucky to have them on board.”

Peter Johansen, CEO of SGM, adds:
“I am delighted to welcome our new partners as part of SGM’s global network. I have great faith in their competences and believe they will strengthen our positioning in the Spanish region substantially.”